The overriding conclusion was that companies muct look at return on investment (ROI) by cost-per-sale or cost-per-lead.
The problem of bid gaps was covered, and generally it was accepted that bid management is essential, especially when running more than one campaign, or multiple keywords.
To find out more about PPC management go to
www.bigmouthmedia.com / products_services / pay_per_click_management /
www.jupiterevents.com / sew / boston03 / index.html
