24 October 2011 | Author: L Boyd Media Intern
A YouGov report has found that more than three quarters of adults use some form of additional media while watching television.
The Social TV Trends Report found that of the 2,025 internet users questioned, 76 per cent amused themselves with a games console, the radio or internet whilst watching television. The results are an increase on last year's 58 per cent tally, and indicate TV watching could be becoming a more collective experience, with everyone wanting to get their opinion out there.
The research discovered that 43 per cent of British adults commented on or discussed TV shows they were watching using Twitter, Facebook and other websites, and mobile phones. The 18 to 24 demographic proved most active, with 68 per cent of the age group joining in on online chatter via social media sites such as Facebook and Twitter. Despite the generation gap, a quarter of over 55s were also using the web to make their opinions heard.
According to the study, TV shows such as X Factor, Strictly Come Dancing and Glee provoked the greatest flurries of online activity in the UK. Twitter analysis on behalf of the BBC News website and found that X Factor yielded the highest number of comments on the micro-blogging site over a 30 day period.
"Louis Walsh is looking consistently bewildered. Like an old man wandering around a geriatric ward that can't find his bed," one X Factor viewer tweeted.
The findings may simply be an extension of chatter that has surrounded popular TV shows for years. Families are still enjoying the age-old Saturday and Sunday night tradition of gathering around the TV, "but we're tweeting at the same time," mother, Caitlin Moran told the BBC.
"As we evolve, we have gained the ability to both live tweet amusing comments to our peers and friends and still engage our children in a conversation."
Popular TV shows prompt Tweeting frenzy
A YouGov report has found that more than three quarters of adults use some form of additional media while watching television.The Social TV Trends Report found that of the 2,025 internet users questioned, 76 per cent amused themselves with a games console, the radio or internet whilst watching television. The results are an increase on last year's 58 per cent tally, and indicate TV watching could be becoming a more collective experience, with everyone wanting to get their opinion out there.
The research discovered that 43 per cent of British adults commented on or discussed TV shows they were watching using Twitter, Facebook and other websites, and mobile phones. The 18 to 24 demographic proved most active, with 68 per cent of the age group joining in on online chatter via social media sites such as Facebook and Twitter. Despite the generation gap, a quarter of over 55s were also using the web to make their opinions heard.
According to the study, TV shows such as X Factor, Strictly Come Dancing and Glee provoked the greatest flurries of online activity in the UK. Twitter analysis on behalf of the BBC News website and found that X Factor yielded the highest number of comments on the micro-blogging site over a 30 day period.
"Louis Walsh is looking consistently bewildered. Like an old man wandering around a geriatric ward that can't find his bed," one X Factor viewer tweeted.
The findings may simply be an extension of chatter that has surrounded popular TV shows for years. Families are still enjoying the age-old Saturday and Sunday night tradition of gathering around the TV, "but we're tweeting at the same time," mother, Caitlin Moran told the BBC.
"As we evolve, we have gained the ability to both live tweet amusing comments to our peers and friends and still engage our children in a conversation."
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