Portals
The most frequently visited sites online are portals, such as www.bbc.co.uk and www.msn.co.uk. These sites offer a range of services, from news, sports and weather, to email services, chat-rooms and most importantly search. In the case of most of these portals, the searchable database has been bought through a partnership with one or more dedicated search engines or directories, such as FAST, Google or Looksmart. This makes optimisation for these partner sites all the more important. In fact, for Looksmart UK, and FAST, the vast majority of the traffic that they source to websites is through their search results being displayed on major portals.For this reason, portals must be considered as target search properties, along with traditional directories and search engines.
This article was first published on 07 June 2002 and does not necessarily match current events or the current opinions and views of bigmouthmedia ltd.
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