To manage and maintain a portfolio of paid search clients, developing strategies to increased client revenues from paid search activity.
Key Accountabilities and Deliverables:
- Independently manage and take ownership for a portfolio of paid search clients.
- Effectively manage the communication and deliverables for all clients.
- Ensure the timely delivery of all client deliverables.
- Plan, organise and develop all client deliverables.
- Run client portfolio to minimum 70% profitability.
- Update all clients on major industry developments (search marketplace and client industry online).
- Understand and effectively convey search marketing tools and techniques to clients on a consistent, ongoing basis.
- Understand and adhere to client KPI's on ongoing basis.
- Monitor, address and report client issues to Team Leader.
- Communicate campaign activities and results with clients and liaise with clients to implement any changes to their paid search campaigns.
- Complete basic Paid Search and Client Management training workshops to satisfaction of Head of Training.
- Understand and convey basic technical principles for paid search.
- Demonstrate continued increase in knowledge of paid search.
- Keep up to date with marketplace and implement relevant changes into client campaigns where appropriate.
- Participate in team training/meetings and events.
- Review client campaigns, profitability and issues with Head of Paid Search on monthly basis as appropriate.
- Escalate client problems or issues with Head of Paid Search as soon as these occur.
- Identify additional training needs.
- Identify and pursue client upsell opportunities.
- Select and work towards an agreed personal project.
- Agree and work towards your tailored Personal Development Plan.
This article was first published on 01 April 2008 and does not necessarily match current events or the current opinions and views of bigmouthmedia ltd.
