To manage and maintain a portfolio of paid search clients, developing strategies to increased client revenues from paid search activity.
Key Accountabilities and Deliverables:
- Independently manage and take ownership for a portfolio of paid search clients.
- Effectively manage the communication and deliverables for all clients.
- Ensure the timely delivery of all client deliverables.
- Plan, organise and develop all client deliverables.
- Run client portfolio to minimum 70% profitability.
- Update all clients on major industry developments (search marketplace and client industry online).
- Understand and effectively convey search marketing tools and techniques to clients on a consistent, ongoing basis.
- Understand and adhere to client KPI's on ongoing basis.
- Monitor, address and report client issues to Team Leader.
- Communicate campaign activities and results with clients and liaise with clients to implement any changes to their paid search campaigns.
- Complete basic Paid Search and Client Management training workshops to satisfaction of Head of Training.
- Understand and convey basic technical principles for paid search.
- Demonstrate continued increase in knowledge of paid search.
- Keep up to date with marketplace and implement relevant changes into client campaigns where appropriate.
- Participate in team training/meetings and events.
- Review client campaigns, profitability and issues with Head of Paid Search on monthly basis as appropriate.
- Escalate client problems or issues with Head of Paid Search as soon as these occur.
- Identify additional training needs.
- Identify and pursue client upsell opportunities.
- Select and work towards an agreed personal project.
- Agree and work towards your tailored Personal Development Plan.
