E news company goes head to head with Google over PageRank

Bob Massa, president of SearchKing and PR Ad Network, filed a lawsuit this week against Google, claiming the organization arbitrarily and purposefully devalued his companies' and his customers' web sites, causing his business to suffer financially. Massa is asking that the court grant preliminary and permanent injunctions against Google.

PR Ad Network was involved in placing text ads for businesses on web sites with a high PageRank from Google. According to the Massa, once Google became aware of this, it lowered SearchKing's PageRank and the ranking of the web sites it hosts.

"From February of 2001 to last month, SearchKing's PageRank was seven" Massa said. "Within 30 days of launching PR Ad Network's services, our PageRank dropped to four"

Due to the high value associated with PR, Massa claims in his lawsuit that the purposeful reduction of SearchKing and its related web sites' rankings has damaged the company's reputation and diminished its value.

Bigmouthmedia will continue to monitor this story as it unfolds
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