12 May 2003

Reality TV - more important than disease and death?

While Internet searchers in the States concentrate their search efforts on SARS, we Brits seem content to research a handful of grubby D-List celebs co-habit with petshop rats in the jungle.

I'm a celebrity get me out of here was the 2nd most popular search in the UK last week.

It seems we're also obsessing over 'The Sun', 'David Beckham', 'Alton Towers' and 'Manchester United'

Incidentally the Red Devils are by a long shot the most searched footie team, with Arsenal FC trailing a few paces behind.

Interest in Harry Potter seems to be increasing ahead of the launch of the next installment, and Eastenders again leads the way for soap related searches.

Print-wise, The Guardian leads the way, and in the busy world of gaming console searches PlayStation 2 continues to be the fave.

Music taste differences between the US and UK are apparent too, with Justin Timberlake the top artist search here, and 50Cent making a splash stateside.

More details from Yahoo!'s search Buzz
UK: http://uk.dir.yahoo.com / buzz /
USA: http://buzz.yahoo.com /

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