01 October 2010 | Author: N. Hamilton Media copywriterSamsung squares up to Nokia by pulling support for Symbian

Samsung is set to pull its support for Symbian content ahead of the launch of Microsoft's Windows 7 phone, leaving Nokia as its last major proponent following Sony Ericsson ditching the operating system earlier this year.
Pundits have postulated that the move could be a ramp up of competition between Samsung and Nokia as well.
"Samsung's plan has long been to rival Nokia," wrote Bill Ray of The Register, explaining, "The company won't support developers creating applications for a platform that it now considers to belong to the competition".
And there's no doubt that the heat is on in the smart phone sphere, with Nokia having
unveiled a fighting-fit smart phone line-up hotly tipped to be released next year, whilst
Microsoft is said to be putting 400 million dollars behind the Windows 7 phone roll out.
What is unclear is who will come out ahead in the smart phone stakes - with Symbian representing the largest number of OS users, but Android and Apple having the most brand recognition. Additionally, Blackberry leads in handset sales in certain markets, with Microsoft only making middling efforts to enter the fray.
After reviewing Nokia's new phones, The Register suggested that the New Year and the launch of the new Symbian-powered smart phones could allow Nokia to best its rivals and regain industry leadership following Nokia boss Anji Vanjoki's war cry that "Nokia is back".
A position that has no-doubt been bolstered by the news that
people using Nokia's Symbian-powered phones are more likely to click on adverts than their iPhone-using counterparts, according to August figures published by Smaato.
Whilst telecommunications analyst for Deutsch Bank Jonathan Goldberg told Tech Crunch that the battle for smart phone supremacy was no decided thing, brands like Microsoft still have ground to make up to remain relevant.
"It's still wide open," Goldberg said. "They don't have to take share from Android or Apple so long as they can attract enough consumers switching from feature phones."