15 July 2004 | Author: Andrew Girdwood Head of Strategy
How does that work, then? It doesn't really work. All that happens is your browser - Internet Explorer, of course, as that's all that can run the Google toolbar - recognises the absence of a URL and automatically searches a search engine for a match. If you update with the new Google toolbar and enter bigmouthmedia into your address bar you'll wind up on a Google results page.
This is another way to get you into a search engine - into Google, where Google wants you to be. Search engines look set to battle for this space. The default behaviour for the Auto-Search function (that's putting keywords/names into the address bar and not a URL) is to search MSN. Microsoft is off to a flying start here. Tens of thousands of people end up using Microsoft's search by simply forgetting to put the .com or .co.uk on to the end of the address they were trying to type in. Installing Yahoo's toolbar changes this default behaviour, Internet Explorer users with the Yahoo toolbar will find their Auto-Search feature brings up Yahoo results instead of an MSN page. The difference in Yahoo's toolbar and Google's is that Yahoo is not very upfront that it is changing your browser's default behaviour. Google, with its "do no evil" policy, is more polite and explains.
Yahoo's toolbar does talk to you about changing the Auto-Search and that's when you install Google's latest toolbar. Yahoo's toolbar detects the fact that it's just lost the monopoly on your address bar searches and asks whether you'd like to change back. It seems Microsoft is most likely to win this battle, the Internet Explorer browser is Microsoft's and each patch, update or upgrade Microsoft release for it can not only change the default Auto-Search option back to MSN but can make it harder for rival search engines to claim back the space.
http://toolbar.google.com
Search by name, says Google.
There's a new release of the Google toolbar and the new feature lets you save time by typing names instead of URLs in your browsers address bar. In other words, rather than typing www.bigmouthmedia.com you can get a way with typing bigmouthmedia.How does that work, then? It doesn't really work. All that happens is your browser - Internet Explorer, of course, as that's all that can run the Google toolbar - recognises the absence of a URL and automatically searches a search engine for a match. If you update with the new Google toolbar and enter bigmouthmedia into your address bar you'll wind up on a Google results page.
This is another way to get you into a search engine - into Google, where Google wants you to be. Search engines look set to battle for this space. The default behaviour for the Auto-Search function (that's putting keywords/names into the address bar and not a URL) is to search MSN. Microsoft is off to a flying start here. Tens of thousands of people end up using Microsoft's search by simply forgetting to put the .com or .co.uk on to the end of the address they were trying to type in. Installing Yahoo's toolbar changes this default behaviour, Internet Explorer users with the Yahoo toolbar will find their Auto-Search feature brings up Yahoo results instead of an MSN page. The difference in Yahoo's toolbar and Google's is that Yahoo is not very upfront that it is changing your browser's default behaviour. Google, with its "do no evil" policy, is more polite and explains.
Yahoo's toolbar does talk to you about changing the Auto-Search and that's when you install Google's latest toolbar. Yahoo's toolbar detects the fact that it's just lost the monopoly on your address bar searches and asks whether you'd like to change back. It seems Microsoft is most likely to win this battle, the Internet Explorer browser is Microsoft's and each patch, update or upgrade Microsoft release for it can not only change the default Auto-Search option back to MSN but can make it harder for rival search engines to claim back the space.
http://toolbar.google.com
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