March 1, 2005
"By bringing Overture under the Yahoo! brand, Yahoo! is further highlighting the manner in which it directly competes with many of Overture's major distribution partners" said Craig Pisaris-Henderson, chairman and chief executive officer of FindWhat.com, Inc.
"We believe the move strengthens FindWhat.com's position as the leading global independent player in the performance based marketing space - we do not have a consumer brand that competes with our partners' brands. We focus our efforts on creating mutually beneficial solutions that maximize revenue generation opportunities for our distribution partners"
Pisaris-Henderson.
