15 June 2010 | Author: J. Cave SEO Consultant

SeeSaw failing to grab video on demand market share

According to new figures, SeeSaw, the latest video on demand platform has failed to reach even 1 per cent of the market.

SeeSaw, formed from the remnants of project Kangaroo, was launched in February and currently has more than 3,000 hours of free and paid for TV programs. Some of the most popular shows it carries include 'The Hills', 'Top Gear' and 'Gavin and Stacey'.

Unfortunately however, despite offering a large selection of TV programs on demand, SeeSaw has failed to draw any real attention from viewers. Official figures show that so far, the new website has only attracted 200,000 viewers, which may seem like quite a large number, but is just over half a percent (.51per cent) of the video on demand market.

SeeSaw is struggling to make a dent in a market dominated by well-known services who already have an established market base.

Ahead of the pack with 45 per cent of the video of demand market and 17 million viewers is Youtube, which not only shows videos of skateboarding dogs and clips of Susan Boyle on Britain's Got Talent, but also a growing collection of on demand repeats from Channel 4 and Five.

Youtube is followed by BBC iPlayer which holds are 17 per cent of the market with 6.6 million users and MSN Video at 5per cent with 1.8 million users. Then there are ITV Player and 4od, which have 1.3million and 1.4 million viewers respectively.

Although figures are low for the new venture, market share hasn't stopped SeeSaw developing plans to monotize the service - it plans to launch a pay-per-view partnership with networks like Disney, MTV, BBC Worldwide and Comedy Central.

The partnership will allow users to rent individual series of full episodes of some of their favourite shows as well as watch the 3,000 hours of free TV already available.