18 August 2011 | Author: N. Hamilton Media copywriter

Shhh... Google's trialling infinite scrolling for web search

First-page billing on Google's search results has long been considered the holy grail of organic search success.

But the web's rife with rumours that Google's set to roll out a new single-page design concept that could boost sites currently ranking on the second and third pages of Google's search results.

According to WebProNews, Google's quietly trialling an infinite scroll for web search that could improve usability and see all Google search results returned on a single page.

Tech pundits at the web news portal earlier speculated that Google would adopt infinite scrolling as standard, after successfully rolling out a single-page scrolling search on Google Images.

And their inkling seems well placed as Barry Schwartz of SearchEngineLand today shared a leaked screenshot and video of the new design in action.

Schwartz explained that Google replaced its bottom-page pagination feature with a link reading "show more results", which, when clicked, loads additional results below the first set.



A Google spokesman has now confirmed the design test, telling Schwartz: "Google is constantly experimenting with new features."

Google's thought to have been trialling infinite scrolling for web search as far-back as November 2010, when the firm denied reports claiming temporary design changes had been caused by a Chrome extension.

However, the firm did recently reveal plans to roll out a sticky search bar, which will see the top search box, navigation bar and left panel move with the user as they scroll through results.

Home | Careers | RSS | Contact Us | Newsletter

International sites: