The booming popularity of social networking sites may lead people to believe that it is a market dominated by the younger generation.But despite the fact that social networking sites such as MySpace and Facebook are marketed at younger audiences, industry reports suggest over half of visitors to such sites are over 35 years old.
That is why Vois.com (pronounced "voice"), designed for users aged between 30 and 50, has stepped in to try and meet the needs of the older age demographics and tap into the growing popularity of online communities.
Research conducted by comScore has shown that more than 56 per cent of MySpace users are now over 35, as well as 41 per cent of Facebook users.
Social networking sites are currently the largest growing area of online activity according to comScore.
Nielsen//Net Ratings' figures suggest that MySpace had around 19 million users when News Corp purchased its network of sites for $580 million (290 million pounds).
In the last two years, the number of users has soared to 183 million and News Corp chief Rupert Murdoch has speculated that the firm could now be sold for $6 billion - ten times its original sale value.
"Unlike private companies, Vois.com is the first Social Network/sCommerce (Social Commerce) service to enter the public markets in the United States as a publicly traded company," the group revealed. "Vois.com members may directly impact the value of their investment by spreading the word about the service."
