02 June 2011 | Author: N. Hamilton Media copywriter
Search just got a bit more social as Google's launched its like button rival turned social plug-in turned ranking signal - Google +1, across websites yesterday.
Having first appeared alongside Google search results in March, Google +1 has been touted as a searcher's shorthand for "this is pretty cool" and "you should check this out."
And, until now, Google users have only been able to +1 or share a link to 'cool' content when viewing search results or ads.
But according to an official Google blog post, Google users will now be able to +1 or share a page with their contacts by pressing a +1 button embedded on that web page - just like Facebook's ubiquitous Like button.
Websites that have already officially partnered with Google's +1 button include Add This, Mashable, The Huffington Post, TechCrunch, The Washington Post and Reuters.
However, the +1 button is expected to be widely adopted across the web - particularly by brands and retailers - as Google has said +1 will be used as a ranking signal.
Also, Google doesn't plan to limit its social rollout to SERPS and websites - as Mountain View also blogged that +1 buttons will soon appear on Android Market, Blogger, Google Product Search and YouTube.
The launch of +1 web buttons comes as Eric Schmidt admitted Google's social shortcomings are largely his fault, as he foresaw but failed to capitalise on the exponential growth of social media.
Social search latest: Google +1 button officially launched
Search just got a bit more social as Google's launched its like button rival turned social plug-in turned ranking signal - Google +1, across websites yesterday. Having first appeared alongside Google search results in March, Google +1 has been touted as a searcher's shorthand for "this is pretty cool" and "you should check this out."
And, until now, Google users have only been able to +1 or share a link to 'cool' content when viewing search results or ads.
But according to an official Google blog post, Google users will now be able to +1 or share a page with their contacts by pressing a +1 button embedded on that web page - just like Facebook's ubiquitous Like button.
Websites that have already officially partnered with Google's +1 button include Add This, Mashable, The Huffington Post, TechCrunch, The Washington Post and Reuters.
However, the +1 button is expected to be widely adopted across the web - particularly by brands and retailers - as Google has said +1 will be used as a ranking signal.
Also, Google doesn't plan to limit its social rollout to SERPS and websites - as Mountain View also blogged that +1 buttons will soon appear on Android Market, Blogger, Google Product Search and YouTube.
The launch of +1 web buttons comes as Eric Schmidt admitted Google's social shortcomings are largely his fault, as he foresaw but failed to capitalise on the exponential growth of social media.
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