06 July 2010 | Author: D. Warburton Search Copywriter
A Google executive has praised Facebook for its success in the social web, but emphasised that even with 400 million active users, it isn't the only social network people should be talking about.
Keeping enigmatically tight-lipped about the widespread rumours that Google may be developing its own social network 'Google Me' - after its Gmail-based network Google Buzz did not make the splash the company expected - Google's UK chief executive Matt Brittin said there is plenty of room in cyberspace for other social networks.
"Facebook is an absolute phenomenon but there are other social networks which are successful too," Brittin said in an interview with the Telegraph.
"We've got Orkut, which is fantastically successful in India and Brazil. And Bebo is successful in other countries."
Brittin agreed with Facebook founder Mark Zuckerberg's statements that the future of the web will be social. "It's a phenomenon that is with us to stay," he noted.
"I think what we'll see is the internet becoming more of a social place, as well as people being social within the context of social networks."
But when asked if Google had plans to join the pack in a more active way, the executive said he refused to "comment on that kind of rumour and speculation."
Rumours that Google was developing a new social network to rival Facebook emerged last week, when Digg founder Kevin Rose tweeted: "Ok, umm, huge rumor: Google to launch Facebook competitor very soon 'Google Me,' very credible source."
Despite a lack of further information forthcoming, the rumour has sent the tech community buzzing about the possibilities of Google developing a centralised social network. Writing for PC magazine, Brian Heater explained: "Between separate-but-connected properties like Google Profile, Social Search, and Buzz, Google already possesses a number of important social networking features.
"What it lacks, however, is a central hub designed with the intention of definitively tying together these sites into a true social network, in the Facebook and MySpace sense.
"Doing so would require a bit of reverse engineering - essentially, building a Facebook from the top, down."
Social web means more than Facebook, says Google exec
A Google executive has praised Facebook for its success in the social web, but emphasised that even with 400 million active users, it isn't the only social network people should be talking about.Keeping enigmatically tight-lipped about the widespread rumours that Google may be developing its own social network 'Google Me' - after its Gmail-based network Google Buzz did not make the splash the company expected - Google's UK chief executive Matt Brittin said there is plenty of room in cyberspace for other social networks.
"Facebook is an absolute phenomenon but there are other social networks which are successful too," Brittin said in an interview with the Telegraph.
"We've got Orkut, which is fantastically successful in India and Brazil. And Bebo is successful in other countries."
Brittin agreed with Facebook founder Mark Zuckerberg's statements that the future of the web will be social. "It's a phenomenon that is with us to stay," he noted.
"I think what we'll see is the internet becoming more of a social place, as well as people being social within the context of social networks."
But when asked if Google had plans to join the pack in a more active way, the executive said he refused to "comment on that kind of rumour and speculation."
Rumours that Google was developing a new social network to rival Facebook emerged last week, when Digg founder Kevin Rose tweeted: "Ok, umm, huge rumor: Google to launch Facebook competitor very soon 'Google Me,' very credible source."
Despite a lack of further information forthcoming, the rumour has sent the tech community buzzing about the possibilities of Google developing a centralised social network. Writing for PC magazine, Brian Heater explained: "Between separate-but-connected properties like Google Profile, Social Search, and Buzz, Google already possesses a number of important social networking features.
"What it lacks, however, is a central hub designed with the intention of definitively tying together these sites into a true social network, in the Facebook and MySpace sense.
"Doing so would require a bit of reverse engineering - essentially, building a Facebook from the top, down."
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