20 April 2011 | Author: C. Tate
The Wall Street Journal reports Twitter is in advanced talks to buy the popular Tweet management and viewing program, Tweetdeck.
What the company will do with it is currently unknown, as both companies have yet to comment on the transaction.
Tweetdeck helps users manage multiple Twitter accounts and search and tweet through a desktop client. The program has, according to Tech Crunch, a 13 per cent share of tweets produced; which gives an idea why Twitter is interested in it.
Twitter's offer comes after app developer Ubermedia reportedly offered $30 million for Tweetdeck two months ago, adding to rumours that they were looking to develop a rival system to Twitter.
Twitter barred Ubermedia apps in February, according to Business Insider, claiming that they violated Twitter's terms of service, though it would later reverse the decision.
The Telegraph's Ben Whitelaw commented on Twitter's aims behind this proposed buy-out: "Such interest from the California-based company, who have acquired Twitter clients UberTwitter, Echofon and Twidroyd in the past, may be behind Twitter's willingness ... to splash the cash."
"It is reportedly offering some $20 million more than Ubermedia and, if the deal goes through, would wrestle back some of the control over the social media market that they helped to define."
With Tweetdeck recently releasing the TweetDeck Web Beta, a web-based version with similarities to Twitter, there is even more reason for Twitter to make a move.
"In this context, the potential buyout looks an unashamedly defensive move on Twitter's part and one designed to prevent one an application becoming a serious competitor in the future," said Whitelaw.
Speculation surrounds proposed Tweetdeck takeover
The Wall Street Journal reports Twitter is in advanced talks to buy the popular Tweet management and viewing program, Tweetdeck. What the company will do with it is currently unknown, as both companies have yet to comment on the transaction.
Tweetdeck helps users manage multiple Twitter accounts and search and tweet through a desktop client. The program has, according to Tech Crunch, a 13 per cent share of tweets produced; which gives an idea why Twitter is interested in it.
Twitter's offer comes after app developer Ubermedia reportedly offered $30 million for Tweetdeck two months ago, adding to rumours that they were looking to develop a rival system to Twitter.
Twitter barred Ubermedia apps in February, according to Business Insider, claiming that they violated Twitter's terms of service, though it would later reverse the decision.
The Telegraph's Ben Whitelaw commented on Twitter's aims behind this proposed buy-out: "Such interest from the California-based company, who have acquired Twitter clients UberTwitter, Echofon and Twidroyd in the past, may be behind Twitter's willingness ... to splash the cash."
"It is reportedly offering some $20 million more than Ubermedia and, if the deal goes through, would wrestle back some of the control over the social media market that they helped to define."
With Tweetdeck recently releasing the TweetDeck Web Beta, a web-based version with similarities to Twitter, there is even more reason for Twitter to make a move.
"In this context, the potential buyout looks an unashamedly defensive move on Twitter's part and one designed to prevent one an application becoming a serious competitor in the future," said Whitelaw.
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