21 December 2011
Facebook is all about 'brand' new features this week - with Sponsored Stories coming to a News Feed near you.
The social network giant announced yesterday it will begin rolling out Sponsored Stories in users' news feeds, coming on the heels of their recent introduction of private Page messaging between brands and consumers.
The ads will roll out gradually starting in January, allowing brands to reach users whose friends have liked, commented on or interacted in other ways with the brand's Facebook Page.
"You will only see Sponsored Stories in your news feed about your friends or people you are connected to," said Facebook spokesperson Annie Ta. "You will never [see] a post from a page you are not a fan of, or from people who are not your friends."
Of course, Facebook is not averse to making changes to its News Feed, whether they're wanted or not.
However, Ta added: "We want to be really thoughtful about this, so we'll have a lot of rate limits in place.
"We hope to show people no more than one Sponsored Story in their News Feed per day and we'll clearly label the story. They'll also be of the same size and treatment as other stories in News Feed."
Facebook has yet to determine pricing for the News Feed ads or if they will be purchased as marketplace ads, premium ads or both. Additionally, the company has not disclosed what brands will participate in the initial roll out.
The new ad placement may also open the door for Facebook to begin advertising on mobile devices; however, Ta stated that Sponsored Stories will not extend to mobile at launch.
Sponsored Stories coming to News Feed near you
Facebook is all about 'brand' new features this week - with Sponsored Stories coming to a News Feed near you. The social network giant announced yesterday it will begin rolling out Sponsored Stories in users' news feeds, coming on the heels of their recent introduction of private Page messaging between brands and consumers.
The ads will roll out gradually starting in January, allowing brands to reach users whose friends have liked, commented on or interacted in other ways with the brand's Facebook Page.
"You will only see Sponsored Stories in your news feed about your friends or people you are connected to," said Facebook spokesperson Annie Ta. "You will never [see] a post from a page you are not a fan of, or from people who are not your friends."
Of course, Facebook is not averse to making changes to its News Feed, whether they're wanted or not.
However, Ta added: "We want to be really thoughtful about this, so we'll have a lot of rate limits in place.
"We hope to show people no more than one Sponsored Story in their News Feed per day and we'll clearly label the story. They'll also be of the same size and treatment as other stories in News Feed."
Facebook has yet to determine pricing for the News Feed ads or if they will be purchased as marketplace ads, premium ads or both. Additionally, the company has not disclosed what brands will participate in the initial roll out.
The new ad placement may also open the door for Facebook to begin advertising on mobile devices; however, Ta stated that Sponsored Stories will not extend to mobile at launch.
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