04 August 2009 | Author: J. Cave SEO Consultant

Sponsored Tweets Gains Following

After a long wait, Sponsored Tweets has finally launched on Twitter. Originally due to launch in June, the IZEA product is designed to connect Twitter users with brands in an ethical fashion.

So how does the platform work? Sponsored Tweets allows advertisers to create campaigns, select specific keywords and approve other Twitter users to participate in a campaign. These entrepreneurial Twitter users can negotiate the rate which they believe their tweets to be worth.

Sponsored Tweets has already gained support from celebrities like 'CarrotTop' and Kendra Wilkinson and IZEA already enjoys a large web following thanks to the launch of previous products such as SocialSpark, Pay Per Post and the Bloggers Choice Awards.

Interestingly, for those brands looking to reach the teen market, Twitter may not be the best marketing tool. According to research from Nielsen Net Ratings, only 16 per cent of Twitter users are under 24.

According to Nielsen's research, adult twitter usage (i.e. those 25 and over), is nearly double that of those under 24 despite rapid Twitter growth and popularity over the last six months.

The discovery comes just days after an insightful report from Morgan Stanley's Matthew Robson was released. In the report - which made the front page of the Financial Times - Robson goes into detail on the social media likes and dislikes of his peers but points out that Twitter just isn't that popular with teenagers.

Sponsored Tweets' attempts to monetise tweets are likely to spark lively debate within the Twitter community, though this probably won't stop a plethora of companies jumping on board. What's important now is for companies to realise the demographics of the average Twitter user in order to position their brand effectively.

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