24 November 2011 | Author: C. Tate
Spotify have signed up 2.5 million paying subscribers, according to new figures released by the Swedish company today. This comes ahead of a major company announcement at a Spotify event next week, where co-founder Daniel Ek is expected to give details of major changes to the service and the businesses future.
The event will be held next Wednesday on November 30 in the form of a solo press conference with Ek in New York. During the conference, Spotify's new direction will be revealed to a group of specially invited journalists.
500,000 of the firm's paying customers have signed on in the last two months, with the surge in growth partially attributed to the company's US launch and its partnership with the social networking giant Facebook. The last few weeks have also seen Spotify launch in countries such as Austria and Denmark.
Spotify's tie-in with Facebook has angered some users as listened-to tracks are put on their Facebook account new feed. They feel that they have been pushed into over-sharing against their will. They are also annoyed that all new users must have a Facebook account in order to sign up.
In response, Spotify have now included a private listening mode which stops an individual's music choices from being published on their Facebook page.
"Many of our users have told us that they like to share what they're listening to, but also want an easy way to hide their occasional guilty pleasures. So we've now added a new `Private Listening' mode to our latest update," said the company in a statement on its >blog.
It should be noted that the new mode is not active at log in and needs to be switched back on.
Spotify attracts 2.5 million paying subscribers
Spotify have signed up 2.5 million paying subscribers, according to new figures released by the Swedish company today. This comes ahead of a major company announcement at a Spotify event next week, where co-founder Daniel Ek is expected to give details of major changes to the service and the businesses future.The event will be held next Wednesday on November 30 in the form of a solo press conference with Ek in New York. During the conference, Spotify's new direction will be revealed to a group of specially invited journalists.
500,000 of the firm's paying customers have signed on in the last two months, with the surge in growth partially attributed to the company's US launch and its partnership with the social networking giant Facebook. The last few weeks have also seen Spotify launch in countries such as Austria and Denmark.
Spotify's tie-in with Facebook has angered some users as listened-to tracks are put on their Facebook account new feed. They feel that they have been pushed into over-sharing against their will. They are also annoyed that all new users must have a Facebook account in order to sign up.
In response, Spotify have now included a private listening mode which stops an individual's music choices from being published on their Facebook page.
"Many of our users have told us that they like to share what they're listening to, but also want an easy way to hide their occasional guilty pleasures. So we've now added a new `Private Listening' mode to our latest update," said the company in a statement on its >blog.
It should be noted that the new mode is not active at log in and needs to be switched back on.
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