27 April 2010 | Author: D. Warburton Search Copywriter
Spotify has expanded into the social sphere, integrating its online music service with Facebook and Twitter in a bid to lure more users away from Apple's market-leading iTunes.
Launching today for both free and premium accounts, the new feature allows Spotify users to access their Facebook accounts from the Spotify site, making it easier to share playlists and music choices with friends in their social network. Twitter users can also share their music choices on Spotify through a link.
By offering new ways for music lovers to connect through its service, The Guardian reports that Spotify is making a decisive move against Apple's dominance of the music sharing market.
Founder Daniel Ek explained that Spotify is striving to change the way people consume music online, stating: "We want to move people from the ownership model to the access model.
"We know that this is a huge shift. People are used to owning music - but more and more people are becoming comfortable with accessing music and services in the cloud."
This follows Ek's philosophy for digital music, announced last October, that will see music downloads become packaged as part of people's everyday bills as music sharing becomes more commonplace and the number of downloads enters the "trillions."
The move also echoes Facebook founder Mark Zuckerberg's prediction last week, that the web will ultimately be dominated by social interaction in many areas.
Since its launch in October 2008, Spotify has grown to attract seven million users at present, though only 320,000 currently pay the £9.99 subscription for ad-free premium accounts. This figure may be set to boost with the service's new social features, though the Swedish company still has a long way to go before it can reach the 125 million users whose credit card details are held by Apple's iTunes.
Spotify expands into the social web
Spotify has expanded into the social sphere, integrating its online music service with Facebook and Twitter in a bid to lure more users away from Apple's market-leading iTunes.Launching today for both free and premium accounts, the new feature allows Spotify users to access their Facebook accounts from the Spotify site, making it easier to share playlists and music choices with friends in their social network. Twitter users can also share their music choices on Spotify through a link.
By offering new ways for music lovers to connect through its service, The Guardian reports that Spotify is making a decisive move against Apple's dominance of the music sharing market.
Founder Daniel Ek explained that Spotify is striving to change the way people consume music online, stating: "We want to move people from the ownership model to the access model.
"We know that this is a huge shift. People are used to owning music - but more and more people are becoming comfortable with accessing music and services in the cloud."
This follows Ek's philosophy for digital music, announced last October, that will see music downloads become packaged as part of people's everyday bills as music sharing becomes more commonplace and the number of downloads enters the "trillions."
The move also echoes Facebook founder Mark Zuckerberg's prediction last week, that the web will ultimately be dominated by social interaction in many areas.
Since its launch in October 2008, Spotify has grown to attract seven million users at present, though only 320,000 currently pay the £9.99 subscription for ad-free premium accounts. This figure may be set to boost with the service's new social features, though the Swedish company still has a long way to go before it can reach the 125 million users whose credit card details are held by Apple's iTunes.
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