25 September 2009 | Author: R. Falconer SEO Consultant
Yesterday bigmouthmedia reported on Google's new site commenting extension to Google Toolbar, Sidewiki which allows users to publicly comment on any web page then arranges those comments in Google's preferred order.
The pages for Google's latest baby are not performing well in its own search results with the "Sidewiki is now installed" page appearing above the main Sidewiki page. Perhaps a "noindex" would help here - maybe they could even use Google's robots.txt Noindex:?.
Sidewiki immediately attracted criticism from certain quarters but has made an instant splash in the SEO/search marketing world, being the preferred medium for editor of Search Engine Land, Danny Sullivan, to lambast Squidoo founder Seth Godin's reputation management money earner.
Google SEO issues didn't stop some online marketing heavyweights using searchwiki from having verbal fisticuffs over Squidoo's latest online money making venture. Squidoo founder Seth Godin recently announced Brands in Public, an odd SEO/online PR hybrid that, for the considerable fee of $400, will allow brands to "take over" a page such as KFCcreated by Squidoo which will allow them to reply to any bad online press they might receive.
Danny Sullivan cleverly used Google's new medium to give maximum exposure to his swipe at Seth's plan, his opening gambit; "Back away from this idea, quickly, please".
Danny is concerned that what Squidoo is doing is not helping brands but rather holding them to ransom by putting up a powerful, well optimised page on their domain containing as much malicious information (and possibly some nice stuff too) about the company as they can find. These pages will rank highly for the company's brand terms and the company will be forced to pay $400 to Squidoo to control the damage to their reputation.
His closing summed it up well; "In short, it looks like you're doing an SEO play to grab some reputation management money. It doesn't smell right. If someone wants your reputation management pages, let them pay you $400 per month and THEN created (sic). Opt in, not opt out."
Seth Godin is right when he says that you can't control what people say about you online. Some form of public relations and reputation management is necessary for any company serious about the public perception of them. It really doesn't help your efforts when a powerful site starts to bring all the bad stuff to the attention of anyone searching for your brand. Fortunately, Squidoo claims it will take the page down if asked "nicely" but adds that "your fans might be disappointed" should you take this course of action.
Squidoo Brandjacking and Sidewiki SEO Fail
Yesterday bigmouthmedia reported on Google's new site commenting extension to Google Toolbar, Sidewiki which allows users to publicly comment on any web page then arranges those comments in Google's preferred order.The pages for Google's latest baby are not performing well in its own search results with the "Sidewiki is now installed" page appearing above the main Sidewiki page. Perhaps a "noindex" would help here - maybe they could even use Google's robots.txt Noindex:?.
Sidewiki immediately attracted criticism from certain quarters but has made an instant splash in the SEO/search marketing world, being the preferred medium for editor of Search Engine Land, Danny Sullivan, to lambast Squidoo founder Seth Godin's reputation management money earner.
Google SEO issues didn't stop some online marketing heavyweights using searchwiki from having verbal fisticuffs over Squidoo's latest online money making venture. Squidoo founder Seth Godin recently announced Brands in Public, an odd SEO/online PR hybrid that, for the considerable fee of $400, will allow brands to "take over" a page such as KFCcreated by Squidoo which will allow them to reply to any bad online press they might receive.
Danny Sullivan cleverly used Google's new medium to give maximum exposure to his swipe at Seth's plan, his opening gambit; "Back away from this idea, quickly, please".
Danny is concerned that what Squidoo is doing is not helping brands but rather holding them to ransom by putting up a powerful, well optimised page on their domain containing as much malicious information (and possibly some nice stuff too) about the company as they can find. These pages will rank highly for the company's brand terms and the company will be forced to pay $400 to Squidoo to control the damage to their reputation.
His closing summed it up well; "In short, it looks like you're doing an SEO play to grab some reputation management money. It doesn't smell right. If someone wants your reputation management pages, let them pay you $400 per month and THEN created (sic). Opt in, not opt out."
Seth Godin is right when he says that you can't control what people say about you online. Some form of public relations and reputation management is necessary for any company serious about the public perception of them. It really doesn't help your efforts when a powerful site starts to bring all the bad stuff to the attention of anyone searching for your brand. Fortunately, Squidoo claims it will take the page down if asked "nicely" but adds that "your fans might be disappointed" should you take this course of action.
English
German/Deutsch
Norwegian/Norsk
Swedish/Svenska
Italian/Italiano
French/Français
Spanish/Español
Latest News
Study finds Twitter hard to resist
Apple pulls iPad and iPhones in Germany
Pinterest catches up to social networks with referral traffic
Sony names gaming chief Kazuo Hirai CEO
Angry Birds boss doesn't see Piracy as a bad thing
Apple overtakes HP as biggest PC-maker
RSS News Feeds
