The study, which was conducted by NetObserver Europe, also found the majority of internet users in this age group say that online advertising is both "creative and innovative".
Almost 30 per cent of young web users in the UK expressed interest in online ads, around five per cent more than the over-25s.
That generation's view of the internet as "a medium of creative self expression" may have something to do with this.
NetObserver confirmed that the younger generation spends significantly more time online than the older generation, and that it more regularly perceives "Web 2.0" as useful.
While 15 to 24-year-olds are less interested in much of the internet marketing they see on the internet compared to those aged 25 and over, the internet also has a powerful impact on the consumer habits of young people, the survey found.
The proportion of female internet users was more pronounced in the younger generation. Email, instant messaging and social networking were among the age group's favourite online activities.
The 14th session of the European NetObserver conducted a study of more than 210,000 internet users.
