Personalised search toolbar StumbleUpon has announced the launch of a new feature that will allow users to search and recommend content within pages, as well as across the web.The StumbleUpon toolbar, which sits at the top of the user's browser, provides personalised search capabilities, choosing curious and offbeat websites that have been recommended by other users in the StumbleUpon community - now estimated at nearly two million people.
The feature helps Stumblers to "skip through the clutter" of the massive number of internet pages, as described by VP of marketing David Feller.
StumbleUpon then uses tailored advertising similar to that of Google to create revenue.
StumbleThru will continue with the same basic idea as its parent product, while applying it to the content of popular sites within the web.
YouTube, MySpace, BBC News and Wikipedia are currently some of the sites available through StumbleThru.
Once a user sees the StumbleThru logo in a website, it can begin recommending interesting articles, videos or personal pages to other users and search through these recommendations to find those that are most popular and have stood out to other users.
The decision to launch StumbleThru is believed to be a response to Google's recent unveiling of a search feature similar to that of StumbleUpon, which allows Google users to search without a search query, thus increasing the competition for community search engines.
