25 October 2011 | Author: R Wood Media Intern
Palo-Alto start-up Subtext has launched its new service, hoping to crack into the eBook market and change the way readers read.
The custom iPad app allows users to read and interact with their books in a more 'social' way.
With Subtext, readers will gain access to author commentary, and web connectedness, as well as have an opportunity to add additions and side notes of their own - all for free.
The project - made possible with the support of $3 million (£1.9 million) from Google Ventures, and other venture fund investors - aims to make eBooks social, allowing readers to get a behind-the-scenes look at the making of the novel without getting in the way of the reading experience.
Chief officer of Subtext, Andrew Goldman said: "Our goal is simple: to transform the way people read.
"Whether you want to talk about books or tap into all kinds of great insights and information as you read, we help you get more out of - and more into - your books."
Subtext is capitalising on the popularity of digital reading by giving users an opportunity to interact with a community of other readers and gain insights and author context into whatever they're reading.
New York Times bestselling author Amy Stewart said: "Here, at last, is a platform that allows authors to add video, audio, photos, links and notes to enhance their books - and it is as easy as changing their Facebook status.
"Best of all, Subtext frees authors up to approach their subject in a different way, to speak in a more intimate voice and to lift the curtain on their process.
"I'm midway through my next book, and I'm already thinking about how I can enhance it in Subtext."
Subtext is launching with 18 titles - including 'A Game of Thrones', 'Under the Tuscan Sun', 'Incognito' and 'The True Memoirs of Little K' - and has announced that it is also collaborating with authors published by industry giants HarperCollins, Random House and Simon & Shuster, among others.
Subtext fills in fine print with the help of Google Venture
Palo-Alto start-up Subtext has launched its new service, hoping to crack into the eBook market and change the way readers read. The custom iPad app allows users to read and interact with their books in a more 'social' way.
With Subtext, readers will gain access to author commentary, and web connectedness, as well as have an opportunity to add additions and side notes of their own - all for free.
The project - made possible with the support of $3 million (£1.9 million) from Google Ventures, and other venture fund investors - aims to make eBooks social, allowing readers to get a behind-the-scenes look at the making of the novel without getting in the way of the reading experience.
Chief officer of Subtext, Andrew Goldman said: "Our goal is simple: to transform the way people read.
"Whether you want to talk about books or tap into all kinds of great insights and information as you read, we help you get more out of - and more into - your books."
Subtext is capitalising on the popularity of digital reading by giving users an opportunity to interact with a community of other readers and gain insights and author context into whatever they're reading.
New York Times bestselling author Amy Stewart said: "Here, at last, is a platform that allows authors to add video, audio, photos, links and notes to enhance their books - and it is as easy as changing their Facebook status.
"Best of all, Subtext frees authors up to approach their subject in a different way, to speak in a more intimate voice and to lift the curtain on their process.
"I'm midway through my next book, and I'm already thinking about how I can enhance it in Subtext."
Subtext is launching with 18 titles - including 'A Game of Thrones', 'Under the Tuscan Sun', 'Incognito' and 'The True Memoirs of Little K' - and has announced that it is also collaborating with authors published by industry giants HarperCollins, Random House and Simon & Shuster, among others.
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