Organic Search Marketing is the catalyst of Superbreak's online marketing activity, and bigmouthmedia and Superbreak have been working with the aim of becoming the number one short break website whilst achieving search engine dominance. Superbreak's Internet Manager, David Ranby, says the company's online exposure is rapidly transforming the short break specialist from a 'brochure based company with a web presence to a web-based company with a brochure'. In a market place where PPC listings can be expensive, a widespread organic SEO campaign with thousands of geographically targeted keywords has proven again to be the answer.
Superbreak's Senior Account Manager, Finlay Clark of bigmouthmedia spoke of the win. "This really is fantastic news; it is great for Superbreak as it reiterates how an ongoing optimisation strategy combined with continued implementation can achieve great ROI in the competitive travel vertical. Also it is great for bigmouthmedia, we have a dedicated team of over 50 search professionals who work hard to achieve results for all our clients and it is wonderful when that success in the market place is recognised."
Superbreak now holds the number one Google position for 'weekend breaks', 'short breaks' and combinations of these keywords alongside all target destinations. Superbreak shows a consistent pattern of performance in the highly competitive travel market across a choice of leading search engines.
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