05 September 2011 | Author: L Boyd Media Intern

Ten products closed to make way for Google+

Ten products closed to make way for Google+ Google's senior vice-president for engineering today announced via the official Google blog that ten products will be struck off the Google list, as the web giant continues to focus all energies on pulling off its latest social media venture Google+.

Described by Alan Eustace as part of Google' 'fall spring-clean' initiative, products up for the chop include Aardvark, Desktop, Fast Flip, Notebook, Sidewiki, Image Labeler, Google Pack, Subscribed Links, Google Web Security and Google Maps API for Flash.

"Technology improves, people's needs change, some bets pay off and others don't," Eustace kicked off the Mountain View missive saying.

The clean-up appears to be part of CEO Larry Page's bid to rid the company off inefficiencies, and his determination since taking over from Eric Schmidt in April to make some real changes.

Page even went as far as to require product managers to submit to him 60-word explanation of their projects in order to trim the fat, the Guardian reported

Not even recent ventures by Mountain View are sacrosanct, the report revealed.

For example, Google purchased the social search company Aardvark just last year for a reported $50 million, and reports suggest the products may not disappear entirely, but find themselves factored into the Google+ site.

Google maintained that jobs will not be affected, however.

"All the Googlers working on these projects will be moved over to higher-impact products," Eustace said.

Given its current drive in the social sphere, the higher-impact product in question could likely be Google+.

Page has highlighted social since day one as CEO, but the all-hands-on-deck approach especially makes sense after reports last week that visits to Google+ have taken a significant nosedive and the fact Google has yet to announce when exactly the site will be open to all internet users.
Home | Careers | RSS | Contact Us | Newsletter
International sites:
bigmouthmediaAll the Services in the Digital Marketing UniverseContact Us SEO Social Media Affiliates Analytics Display Usability PPC