Initially, as online retail started to take off, many felt the pressure to create the high street experience on the internet. For one, as websites lack the alluring design of many contemporary stores, internet marketers had to go to great lengths to create an emotional engagement with customers. The aesthetics of a site alone can create a negative brand experience and result in customers making an effort not to return to browse there. This is something that top Search Engine Optimisation (SEO) agencies must bear in mind when setting out to make a site more accessible. Despite this the crucial element of SEO is getting the listings in the first place. Research tells us that search engines continue to control where users (potential customers with money to spend!) will end up. Consumers trust the search engines and therefore the top players in the search industry - Google, MSN and Yahoo! have a tremendous influence on where a potential customer will click and hopefully make a sale.
Recent research by iProspect reveals that most people will go through three pages of search engine results before giving up the search. The modern consumer simply don't have the patience to trawl through pages and pages of results and, we here at bigmouthmedia think, rightly so. A big reason why many choose to shop online comes down to convenience and speed. Many of us don't have the patience to trek through the stores on a busy Saturday afternoon. The same rule applies to the vast majority of consumers who choose to shop online. In the 21st century we simply do not have the time to look through up to 100 pages on Google. Consequently 62% of those recently surveyed click on the results on page one.
This fact suggests that companies that are passionate about achieving top search results must go to ever more extensive lengths to do so. Using an ethical SEO agency to understand what makes the search engines favour a particular site is crucial for online marketers today. Marketers need to be on guard to ensure their company comes up in the top search results for a number of competitive terms relating to that given industry.
