25 May 2011 | Author: N. Hamilton Media copywriter
Google's Android platform and mobile mad men may be outperforming their Cupertino counterparts, but Apple's outpipped Mountain View to take a whopping 80 per cent of the mobile video market.
According to CNet.com, research conducted by FreeWheel analysts has shown that Apple's mobile devices have collectively taken 80 per cent of this year's wireless video views, leaving Google with a meagre 20 per cent market share.
FreeWheel disclosed that 30 per cent of videos viewed via mobile devices during the period from January to March 2011 were watched on iPhones, 30 per cent on iPods and 20 per cent on iPads.
Just 20 per cent of videos were viewed using Android-powered devices - a fact FreeWheel suspects is due to the widespread distribution and popularity of Apple devices, not to mention the fact developers and content producers seem to target Apple users first and Android users second.
"[Apple's] user base has had these types of devices longest and tends to use them as much for media consumption as for communication," the firm told CNet.com.
"It also reflects the development priorities of content producers and distributors: they optimised their content first for Apple platforms, with Android a later priority."
And the news is bound to sting Google further, given that news content - a Mountain View staple - appears to be the most popular type of video viewed on mobile devices.
However, Google seems to have plans in the works to further its mobile agenda in another area, as tech pundits expect the search seraph will outline its mobile payment plans on Thursday. It's rumoured Android devices could implement Near Field Communication (NFC) technology to become mobile wallets in the near future.
The move to m-commerce could be money-spinner for Mountain View in more ways than one. While Gartner recently forecasted that mobile transactions will top $245 billion in 2014, Mountain View's mad men could cash in further by using information gathered via NFC to target mobile adverts.
The i's have it! iPhones, Pods and Pads bite 80 per cent of mobile video market
Google's Android platform and mobile mad men may be outperforming their Cupertino counterparts, but Apple's outpipped Mountain View to take a whopping 80 per cent of the mobile video market. According to CNet.com, research conducted by FreeWheel analysts has shown that Apple's mobile devices have collectively taken 80 per cent of this year's wireless video views, leaving Google with a meagre 20 per cent market share.
FreeWheel disclosed that 30 per cent of videos viewed via mobile devices during the period from January to March 2011 were watched on iPhones, 30 per cent on iPods and 20 per cent on iPads.
Just 20 per cent of videos were viewed using Android-powered devices - a fact FreeWheel suspects is due to the widespread distribution and popularity of Apple devices, not to mention the fact developers and content producers seem to target Apple users first and Android users second.
"[Apple's] user base has had these types of devices longest and tends to use them as much for media consumption as for communication," the firm told CNet.com.
"It also reflects the development priorities of content producers and distributors: they optimised their content first for Apple platforms, with Android a later priority."
And the news is bound to sting Google further, given that news content - a Mountain View staple - appears to be the most popular type of video viewed on mobile devices.
However, Google seems to have plans in the works to further its mobile agenda in another area, as tech pundits expect the search seraph will outline its mobile payment plans on Thursday. It's rumoured Android devices could implement Near Field Communication (NFC) technology to become mobile wallets in the near future.
The move to m-commerce could be money-spinner for Mountain View in more ways than one. While Gartner recently forecasted that mobile transactions will top $245 billion in 2014, Mountain View's mad men could cash in further by using information gathered via NFC to target mobile adverts.
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