They survey of over 1,000 internet users asked the question, "Do you want Google to be the leading search engine in five years time?"
| Average | Men | Women | |
| Yes | 53% | 51% | 56% |
| No | 6% | 8% | 5% |
| Don't Know | 40% | 41% | 39% |
Just over half of respondents were certain that they wanted Google in pole position but a large percentage of the internet users surveyed were more ambivalent.
Women were more supportive of Google than men. 56% of women wanted Google to be the leading search engine in five years time compared to 51% of men. 8% of men did not want Google to have the lead five years on compared to only 5% of women.
Earlier this year a bigmouthmedia survey revealed how men are more likely than women to view Google as becoming too commercial.
World authority on Google and search engines Danny Sullivan said;
"Google faces a huge challenge in not being seen as trying to gobble up the world. I suspect the best way to counter concerns is to be as open in advance of any moves, hear feedback and be shown as actually responsive by making some changes. I think recent moves with the cookies and log data retention is an example of this, though it's sadly countered by StreetView being rolled out without any heads-up that it was coming, to warn the public."
Bigmouthmedia asked the same audience whether they thought Google would be the leading search engine in five years time. This time it was the male respondents who were more positive. 62% of men thought Google would still be in the lead compared to 59% of women.
"Do you think Google will be the leading search engine in five years time?"
| Average | Men | Women | |
| Yes | 61% | 62% | 59% |
| No | 8% | 11% | 5% |
| Don't Know | 32% | 27% | 36% |
Men are also twice as likely as women to predict that Google will have lost its lead in five years time.
The survey shows that despite public relations issues with their policy in China, Google Health and the DoubleClick acquisition that Google still enjoys the support of the general public.
Survey size: 1,101Survey size: 551 men / 550 women
Survey area: UK
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This article was first published on 12 July 2007 and does not necessarily match current events or the current opinions and views of bigmouthmedia ltd.
