Navigations firm TomTom has announced it is entering into an agreement with Google.Under the agreement, users will be able to search for and send business addresses directly from the Google Maps website to TomTom's portable devices.
According to a company statement, users will be able to transfer information to their own devices when they are connected to the internet and subsequently view the location on their TomTom.
Commenting on the deal, vice president of product management at TomTom Eric Pite stated: "This co-operation represents a major step for [the company] in meeting the growing demands of our customers for personalised content for their TomTom devices."
Giorgio Scherl, product manager at Google, added that the search engine provider is "delighted" to be working with TomTom over this new service.
"We are constantly working to make our maps more useful so they become a one-stop shop for finding all the local information and directions that people need," he stated.
The Dutch firm added that it will continue to explore other third party relationships in order to expand the "personalisation" options it offers to its customers and to ease the use of navigation.
Although TomToms already have a "points of interest" function which enables people to locate such things as restaurants and petrol stations, if users do not regularly purchase upgrades this information can become out of date, ZDNet.co.uk reports.
With a history tracing back to 1991, TomTom is a navigation solutions provider and currently operates in more than 16 countries.
However, Google's mobile offerings have long been having an effect on the fortunes of satellite navigations firms. Back in January 2007, a bigmouthmedia article predicted that the rise of Google Mobile could in fact mean the death of satnav. As a result, Google's collaboration with TomTom comes as no surprise.
