08 September 2011 | Author: N. Hamilton Media copywriter
Twitter ads look likely to launch in Blighty this October, as the microbloggers chirped that they're now finalising brand partners for promoted tweets, trends and accounts on both sides of the pond.
According to Brand Republic, Twitter's high-flyers have accelerated negotiations with UK media agencies in a move that could see UK-specific ads go live in just a few short weeks.
Twitter earlier stepped up its pace by relocating Tony Wang from San Francisco to the UK, where he has set up shop as general manager for Twitter UK.
The firm is thought to be offering bundled deals consisting of paid-for opportunities across promoted tweets, promoted trends and promoted accounts - all for a rather chirpy six-figure minimum spend.
While Twitter's top branches have been decidedly tight-lipped on details, it's rumoured that ads could soon be rolled out on a regional basis as well as on a national basis.
Twitter's newest ad packages are expected to make heavy use of influence analysis, as the firm recently snapped up social media analysts BackType, who previously offered a paid-for-premium service measuring the volume and migration of brand-related tweets through Twitter.
The firm's microbloggers seem to be morphing into social-savvy mad men at a breakneck speed, with promoted tweets now automatically topping user timelines stateside.
Previously, promoted tweets had only appeared when users searched for related keywords.
Twitter's ad activity will no doubt ruffle feathers at Mountain View, particularly as Google and Twitter are thought to be on bad terms after Google unexpectedly ended fire hose data steaming talks after a spat regarding ad revenue and data licensing, leaving Twitter to seek new license terms with Bing.
The development resulted in Google search no longer returning live streams of user tweets, undoubtedly denting Twitter's reach and revenue.
Twitter ads to launch in Blighty this October
Twitter ads look likely to launch in Blighty this October, as the microbloggers chirped that they're now finalising brand partners for promoted tweets, trends and accounts on both sides of the pond. According to Brand Republic, Twitter's high-flyers have accelerated negotiations with UK media agencies in a move that could see UK-specific ads go live in just a few short weeks.
Twitter earlier stepped up its pace by relocating Tony Wang from San Francisco to the UK, where he has set up shop as general manager for Twitter UK.
The firm is thought to be offering bundled deals consisting of paid-for opportunities across promoted tweets, promoted trends and promoted accounts - all for a rather chirpy six-figure minimum spend.
While Twitter's top branches have been decidedly tight-lipped on details, it's rumoured that ads could soon be rolled out on a regional basis as well as on a national basis.
Twitter's newest ad packages are expected to make heavy use of influence analysis, as the firm recently snapped up social media analysts BackType, who previously offered a paid-for-premium service measuring the volume and migration of brand-related tweets through Twitter.
The firm's microbloggers seem to be morphing into social-savvy mad men at a breakneck speed, with promoted tweets now automatically topping user timelines stateside.
Previously, promoted tweets had only appeared when users searched for related keywords.
Twitter's ad activity will no doubt ruffle feathers at Mountain View, particularly as Google and Twitter are thought to be on bad terms after Google unexpectedly ended fire hose data steaming talks after a spat regarding ad revenue and data licensing, leaving Twitter to seek new license terms with Bing.
The development resulted in Google search no longer returning live streams of user tweets, undoubtedly denting Twitter's reach and revenue.
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