by SEO Consultant
J. Cave
J. Cave
After several weeks of advertising in-house features, Twitter has made the move to promoting third party applications. Earlier this month, Twitter made headlines after introducing a small text advertising box on each of its profile pages. Since then, the Californian start-up has been experimenting with different styles of text advertising and gaining a lot of attention from investors.
Until now Twitter has focused solely on in-house products such as Twitter Search and Twitter Widgets. All of that is beginning to change now as Twitter begins advertising third party applications.
Not that this is making Twitter any money, however. As analysts continue to ponder the Twitter business model, the micro-blogging service continues to break the mould, ignoring the opportunity to monotonise its services.
According to tech news blog Techcrunch, which spoke to Twitter application developer Loren Brichter, developers aren't paying to have their Twitter-related products advertised.
Twitter approached Brichter saying they wanted to promote applications which promote "variety, relevance and value", and of course are Twitter-related.
Projects being promoted include ExecTweets, which launched yesterday. ExecTweets, a Microsoft-sponsored site focuses on bringing all the tweets of top executives - like Richard Branson and Guy Kawasaki - into one place.
Other products currently being promoted include Tweetie and Twittervision. Twittervision, a third party website, offers a birdseye view of twittering across the globe while Tweetie allows you to easily run Twitter on your iPhone and iPod Touch.
While Twitter is not currently making any money promoting these products, it is certainly gathering a lot of data and acquiring the expertise to do so in future. And with the way things are going - from advertising just in-house products earlier this month to promoting third party applications today - it looks like Twitter might be getting ready to host commercial advertising very soon.
