11 August 2010 | Author: D. Warburton Search Copywriter
Twitter is preparing to roll out its Promoted Tweets advertising platform to third party applications such as Twitpic and TweetDeck, enabling the microblogging site to generate revenue from more aspects of its services.
The social networking site unveiled its advertising platform in April, allowing publishers to include ads for their products and services at the top of real-time search results. Twitter followed this up in June with the launch of Promoted Trends, enabling advertisers to enter the trends column - provided the Twitter community was talking about them already.
The Telegraph reports that Twitter has now begun beta testing both of these advertising services in what developer advocate Matt Harris calls "a handful of desktop applications."
Mr Harris explained: "During this period, we aim to learn a lot, and we will apply those lessons when we expand distribution of Twitter Promoted Products to the broader ecosystem."
He also revealed that Twitter has updated its application programming interface (API), allowing third party developers to access the advertising services. Although it was not revealed how much each party would receive of the advertising revenue under this new system, Twitter's chief operating officer, Dick Costolo, previously told the Telegraph that third party clients hosting Promoted Tweets would receive 50 per cent of the revenue generated.
The issue of how to monetise the hugely popular microblogging site was a long time in development, and even after the company settled on Promoted Tweets as a minimally intrusive way of generating advertising revenue, the majority of the Twitter community expressed their concerns - with 68 per cent saying they were unhappy with the idea of branded tweets entering their personal feeds upon its launch.
Twitter's co-founder Biz Stone defined Promoted Tweets as "ordinary tweets that businesses and organisations want to highlight to a wider group of users."
Twitter extends Promoted Tweets to third party apps
Twitter is preparing to roll out its Promoted Tweets advertising platform to third party applications such as Twitpic and TweetDeck, enabling the microblogging site to generate revenue from more aspects of its services.The social networking site unveiled its advertising platform in April, allowing publishers to include ads for their products and services at the top of real-time search results. Twitter followed this up in June with the launch of Promoted Trends, enabling advertisers to enter the trends column - provided the Twitter community was talking about them already.
The Telegraph reports that Twitter has now begun beta testing both of these advertising services in what developer advocate Matt Harris calls "a handful of desktop applications."
Mr Harris explained: "During this period, we aim to learn a lot, and we will apply those lessons when we expand distribution of Twitter Promoted Products to the broader ecosystem."
He also revealed that Twitter has updated its application programming interface (API), allowing third party developers to access the advertising services. Although it was not revealed how much each party would receive of the advertising revenue under this new system, Twitter's chief operating officer, Dick Costolo, previously told the Telegraph that third party clients hosting Promoted Tweets would receive 50 per cent of the revenue generated.
The issue of how to monetise the hugely popular microblogging site was a long time in development, and even after the company settled on Promoted Tweets as a minimally intrusive way of generating advertising revenue, the majority of the Twitter community expressed their concerns - with 68 per cent saying they were unhappy with the idea of branded tweets entering their personal feeds upon its launch.
Twitter's co-founder Biz Stone defined Promoted Tweets as "ordinary tweets that businesses and organisations want to highlight to a wider group of users."
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