09 October 2009 | Author: D. Warburton Search Copywriter

Twitter in advanced integration talks with Google and Microsoft

Twitter has achieved widespread popularity in the online world despite its lack of a regular revenue source, but the microblogging site's financial future may be about to change through new deals. Twitter is reported to be currently in advanced talks with technology giants Microsoft and Google.

These two separate proposed partnerships will serve to fuel the ongoing search engine war between Google and Microsoft by arming both rivals with full Twitter feeds that can be integrated into their search results - though according to Kara Swisher of All Things Digital, Twitter's management is keen to remain neutral in the conflict. Both companies have considered buying Twitter in the past, and the new deal would see Google and Bing search engine results benefiting from an invaluable stream of real-time information.

Twitter has previously sought finance from mobile use and investors, and is expected to benefit from new deals through direct payments in addition to a share of Google and Microsoft revenue. The company is also reportedly considering offering a premium service to users to generate more revenue, and is considering an advertising offering.

Microsoft has previously experimented with integrating Twitter feeds into Bing search results, but these new discussions detail an evolution of the service - potentially changing the balance of power in the highly competitive search engine market.

If the deal goes ahead, that is - sources close to Twitter have revealed that it is possible no agreement will be reached with either company.