13 March 2009 | Author: M. Thomson SEO & Affiliate Consultant

Twitter Overload: The Boy Who Cried Wolf

Twitter: the world's beloved social messaging service that helps users stay connected in real-time.

The search marketing world has already proven that Twitter can be an effective digital marketing strong arm, but many businesses could be falling subject to Twitter overload.


"The Boy Who Cried Wolf" is a fable about a shepherd boy who falsely cried wolf to entertain himself. Villagers would come to his rescue, only to find that they had wasted their time. When the boy actually was confronted by a wolf, he cried for help, but the villagers did not believe him and the wolf ate the flock.

Due to the impact Twitter is speedily making around the world, the need to follow and be followed is becoming increasingly necessary for businesses If you have a large following of Twitter users, like bigmouthmedia has racked up, users must like what you're Twittering. But be wary of saying too much, followers may be keen to hear what you're thinking, but they don't want to be confronted with the Tweet equivalent of spam.

This means keeping track of what you say, and when you say it, to prevent Twitter overload.

Businesses should keep in mind how their followers interpret their Tweets. If you're overloading your follower's profiles with too many Tweets, it could be "watering down" the effect of your punch when you actually want to make a knock out.

When it comes to Twitter, learn a lesson from the boy who cried wolf: be sure to communicate strongly, but only when you need to.
There are no golden rules when using Twitter, but there is a need to understand your market and followers.

One way of determining that is through social profiling, research and tracking. Tracking your followers over time can give a brand a good indication of their popularity, and how users interpret their Tweets. Based on your Tweeting, you can then visibly show how effective your Twitter campaign is.

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