21 February 2012 | Author: L Boyd Media Intern
Russian search engine Yandex has announced a partnership with Twitter - a significant step for the micro-blogging site's international growth.
Yandex will now carry Twitter data in all its search results, as a full feed of all public tweets are routed to the search engine in real-time.
"With more than 250 million tweets a day, Twitter is a valuable information source and the fastest way to find out what's happening in your world," said April Underwood, Twitter Director of Business Development.
"Through this partnership, Yandex and Twitter will work together to make it easier for Yandex users in Russia and elsewhere to find real-time content about the people and things they care about most."
The tweets of over two million users are now available on Yandex, covering all languages, but specifically in Russian, Ukrainian, Belarusian and Kazakh, and it will be possible to search by usernames and hashtags, too.
This is the first big deal with a Russian portal for Twitter, and although the terms of the agreement remain undisclosed, Microsoft reportedly paid Twitter $30 million (£18.9 million) for a similar search deal.
With a 60 per cent market share in Russia, the new partnership could open up social media opportunities for Yandex.
"We are currently concentrating on social networking search," said Anton Pavlov, Yandex's Blog Search Manager. "This partnership with Twitter reinforces our effort in this area.
"People share news, exchange opinions and discuss all sorts of matters in real time all the time. This kind of information will help us enhance our search results."
Twitter partners up with Russian search giant Yandex
Russian search engine Yandex has announced a partnership with Twitter - a significant step for the micro-blogging site's international growth.Yandex will now carry Twitter data in all its search results, as a full feed of all public tweets are routed to the search engine in real-time.
"With more than 250 million tweets a day, Twitter is a valuable information source and the fastest way to find out what's happening in your world," said April Underwood, Twitter Director of Business Development.
"Through this partnership, Yandex and Twitter will work together to make it easier for Yandex users in Russia and elsewhere to find real-time content about the people and things they care about most."
The tweets of over two million users are now available on Yandex, covering all languages, but specifically in Russian, Ukrainian, Belarusian and Kazakh, and it will be possible to search by usernames and hashtags, too.
This is the first big deal with a Russian portal for Twitter, and although the terms of the agreement remain undisclosed, Microsoft reportedly paid Twitter $30 million (£18.9 million) for a similar search deal.
With a 60 per cent market share in Russia, the new partnership could open up social media opportunities for Yandex.
"We are currently concentrating on social networking search," said Anton Pavlov, Yandex's Blog Search Manager. "This partnership with Twitter reinforces our effort in this area.
"People share news, exchange opinions and discuss all sorts of matters in real time all the time. This kind of information will help us enhance our search results."
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