24 September 2010 | Author: N. Hamilton Media copywriter
Twitter users could soon be crowing with delight, following the social networking site's announcement it will release a free analytics dashboard later this year.
Ross Hoffman of Twitter's business development team has disclosed that a beta version of the real-time analytics software will be rolled out late in 2010, according to tech news site Mashable.com.
The dashboard will be created by Twitter-owned Smallthought Systems - the team behind analytics dashboard Trendly. Analysts expect the analytics software to help tweet-happy users and businesses, who collectively post 90 million tweets per day, identify the most influential connections in their network and to see which of their messages spread furthest.
Following Twitter's redesign, unveiled little under a fortnight ago, the new analytics dashboard will sit alongside new user mini profiles, related content and added detail panes that will slide into view to supplement the 140 character bursts of Twitter chatter.
Both Twitter's re-design and real-time analytics roll-out come as part of what seems to be a widespread social media shake-up, which has seenYouTube test live streaming and persistent - though strenuously denied - rumours of Facebook developing a branded phone.
As the new dashboard is said to be free, it would seem as though microblogging magnate Evan Williams will make good on his recent promise to deliver "a better Twitter", allowing users to get more out of tweeting with the new look twin-pane format.
However, Stan Schroeder of Mashable.com warns that the news could be too good to be true, having said: "This doesn't mean that Twitter won't later release a more advanced version of the dashboard, aimed at businesses, which will not be free."
One thing's for certain, though: the analytics addition will undoubtedly ruffle the feathers of third parties currently constructing their own Twitter analytics tools, such as Klout, Omniture and Twitalyzer.
Twitter to release free real-time analytics
Twitter users could soon be crowing with delight, following the social networking site's announcement it will release a free analytics dashboard later this year. Ross Hoffman of Twitter's business development team has disclosed that a beta version of the real-time analytics software will be rolled out late in 2010, according to tech news site Mashable.com.
The dashboard will be created by Twitter-owned Smallthought Systems - the team behind analytics dashboard Trendly. Analysts expect the analytics software to help tweet-happy users and businesses, who collectively post 90 million tweets per day, identify the most influential connections in their network and to see which of their messages spread furthest.
Following Twitter's redesign, unveiled little under a fortnight ago, the new analytics dashboard will sit alongside new user mini profiles, related content and added detail panes that will slide into view to supplement the 140 character bursts of Twitter chatter.
Both Twitter's re-design and real-time analytics roll-out come as part of what seems to be a widespread social media shake-up, which has seenYouTube test live streaming and persistent - though strenuously denied - rumours of Facebook developing a branded phone.
As the new dashboard is said to be free, it would seem as though microblogging magnate Evan Williams will make good on his recent promise to deliver "a better Twitter", allowing users to get more out of tweeting with the new look twin-pane format.
However, Stan Schroeder of Mashable.com warns that the news could be too good to be true, having said: "This doesn't mean that Twitter won't later release a more advanced version of the dashboard, aimed at businesses, which will not be free."
One thing's for certain, though: the analytics addition will undoubtedly ruffle the feathers of third parties currently constructing their own Twitter analytics tools, such as Klout, Omniture and Twitalyzer.
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