01 October 2010
The cross-promotional gambit Facebook made by rolling out social plug-ins for a variety of websites this Spring has proven to be a runaway success, according to recent figures announced at the Web 2.0 conference in New York City.
The Big Blue F's chief technology officer Bret Taylor reportedly told the crowd amassed there - a huddle of who's who in technology - that the ubiquitous social media giant has thus far rolled out various forms of its social tool set to over two million websites.
This news comes mainly on the back of the 'Like' button, which has popped up across a number of corporate and news websites, amongst others. Upon its launch, Tech Crunch reported at the time, 50,000 websites had integrated the feature.
In a note on their own website, Facebook announced on 29 September a profile of sorts for those who tend to 'Like' pages across the internet.
"People who click the Facebook Like button are more engaged, active and connected than the average Facebook user," the note said. "The average "liker" has 2.4x the amount of friends than that of a typical Facebook user.
"They are also more interested in exploring content they discover on Facebook -- they click on 5.3x more links to external sites than the typical Facebook user."
Facebook also detailed the increased traffic numbers for certain sites across the internet since rolling out social media initiatives including the plug-ins, attributed the heightened readership to the tools.
"Many publishers are reporting increases in traffic since adding social plugins, including ABC News (+190%), Gawker (+200%), TypePad (+200%), Sporting News (+500%), and NBA.com ([Number] 2 referral source)," the website said.
"Publishers have also told us that people on their sites are more engaged and stay longer when their real identity and real friends are driving the experience through social plug-ins."
Two million sites 'Like' new Facebook plug-ins
The cross-promotional gambit Facebook made by rolling out social plug-ins for a variety of websites this Spring has proven to be a runaway success, according to recent figures announced at the Web 2.0 conference in New York City.The Big Blue F's chief technology officer Bret Taylor reportedly told the crowd amassed there - a huddle of who's who in technology - that the ubiquitous social media giant has thus far rolled out various forms of its social tool set to over two million websites.
This news comes mainly on the back of the 'Like' button, which has popped up across a number of corporate and news websites, amongst others. Upon its launch, Tech Crunch reported at the time, 50,000 websites had integrated the feature.
In a note on their own website, Facebook announced on 29 September a profile of sorts for those who tend to 'Like' pages across the internet.
"People who click the Facebook Like button are more engaged, active and connected than the average Facebook user," the note said. "The average "liker" has 2.4x the amount of friends than that of a typical Facebook user.
"They are also more interested in exploring content they discover on Facebook -- they click on 5.3x more links to external sites than the typical Facebook user."
Facebook also detailed the increased traffic numbers for certain sites across the internet since rolling out social media initiatives including the plug-ins, attributed the heightened readership to the tools.
"Many publishers are reporting increases in traffic since adding social plugins, including ABC News (+190%), Gawker (+200%), TypePad (+200%), Sporting News (+500%), and NBA.com ([Number] 2 referral source)," the website said.
"Publishers have also told us that people on their sites are more engaged and stay longer when their real identity and real friends are driving the experience through social plug-ins."
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