The mobile web audience in the UK is already one fifth of the size of the PC-based internet audience, according to research recently undertaken by Telephia and comScore.The study also revealed that males under the age of 35 were the most likely to use mobile internet technology.
Moreover, the research showed that 5.7 million people in Britain logged on to the internet with a mobile device in January, compared to 30 million people aged 15 or older that used a PC.
And the figures also suggested that mobile internet usage in the UK was catching on faster than in America.
In the US, 30 million of the country's 176 million internet users accessed the web through a mobile device, a total of 17 per cent, while in the UK that figure rose to 19 per cent.
Mobile web users under the age of 35 accounted for 67 per cent of the total audience in the UK, while the total dropped to 39 per cent for PC-based users.
And gender was also revealed to play a factor in mobile internet usage trends, with 63 per cent of UK mobile web users being men, compared with 54 per cent of PC internet users.
Bob Ivins, managing director of comScore Europe, said: "Similar to the internet ten to 15 years ago, men under the age of 35 are the early adopters of new technology and more likely to use mobile devices to access the mobile web than women or men aged over 35."
