29 April 2003 | Author: James Zigrino Head of R&D

Upturn in online marketing confirmed

Good news for online marketing - according to new statistics from the Interactive Advertising Bureau (www.iab.com) and PricewaterhouseCoopers (www.pwc.com), online online spend grew by nearly a fifth last year to $313m, while total Internet advertising revenue in the U.S. totaled $1.5 billion for the fourth quarter of 2002, increasing over 2.3% percent from the previous quarter - a yearly total of nearly $6 Billion.

While the $1.5 billion fourth-quarter figure is down on the same period a year earlier, it marks the first single-digit year-over-year percentage decrease since the first quarter of 2001 and the first quarter on quarter increase in the same period. This marks a significant milestone in the fortunes of the industry since the dotcom days, and signals the maturation of online marketing into a stable, long term advertising and revenue stream.

This is particularly encouraging when compared to the Bellwether report from the Institute of Practitioners of Advertising (www.ipa.co.uk), which states one in four online advertisers increased their online marketing spend during the first quarter of this year - especially as this was during a period where advertising on other mediums was down.



www.iab.com / news / pr_2003_4_9.asp
www.pwc.com
www.ipa.co.uk

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