Google has announced that it will be proceeding with the integration of video and image advertisements within its sponsored search results, Wired.com reports.Speaking at CitiGroup's Technology Summit this week, business product manager for Google Ads Nicholas Fox said that the search engine is seeking to do the best job it can at conveying information to its users.
In some cases this may be achieved through a text ad, while in others it may be an image, a video or something else, he added.
Mr Fox said, however, that the search engine is wary of showing information that is too "garish or flashy" and things that may result in users becoming blind to the ads.
When asked whether the move would mean that users may start seeing television adverts at the top of Google search results, Mr Fox said that the topic had been raised in many internal discussions.
He added: "My expectation is that we'll do some more thinking around this area and potentially some experiments. Expect a scenario where we'll move extremely cautiously though."
Google has recently added semi-transparent ads to its video-sharing site YouTube.
The ads run across the bottom of the screen and then disappear after ten seconds unless the user clicks on them.
According to director of media platforms at Google Eileen Naughton, the in-video ads are proving a success, with between five and ten times as many people selecting them compared with the number who view regular ads.
