18 April 2007
Web 2.0 innovations, such as wikis and blogs, have failed to draw corporate investment, it has been claimed.
A recent McKinsey Global Survey suggests that the new technologies, which have garnered a great deal of press attention, have yet to be substantially embraced by the business world.
BusinessWeek, which reported the survey, says that businesses currently choose to pour more money into tools facilitating networking and automation.
Jacques Bughin, a director in the Brussels office of McKinsey, told BusinessWeek: "The reason why blogs and wikis, in particular, aren't well used is that companies are still afraid".
The two main sticking points for most companies, according to Mr Bughin, are the fact that Web 2.0 generally lacks centralised control and also that "people with heavy knowledge tend to keep that for themselves, because that's the way they define their job".
Mr Bughin argued that if somebody decides to post their specialist expertise in a wiki, then everyone has access to that information and the expert's role is diminished.
Despite corporate suspicions of Web 2.0, many business leaders continue to contemplate its potential future role in their business.
There have already been 10,000 registrations for this week's four day Web 2.0 Expo in San Francisco.
Web 2.0 taking the headlines but not the investment
Web 2.0 innovations, such as wikis and blogs, have failed to draw corporate investment, it has been claimed.A recent McKinsey Global Survey suggests that the new technologies, which have garnered a great deal of press attention, have yet to be substantially embraced by the business world.
BusinessWeek, which reported the survey, says that businesses currently choose to pour more money into tools facilitating networking and automation.
Jacques Bughin, a director in the Brussels office of McKinsey, told BusinessWeek: "The reason why blogs and wikis, in particular, aren't well used is that companies are still afraid".
The two main sticking points for most companies, according to Mr Bughin, are the fact that Web 2.0 generally lacks centralised control and also that "people with heavy knowledge tend to keep that for themselves, because that's the way they define their job".
Mr Bughin argued that if somebody decides to post their specialist expertise in a wiki, then everyone has access to that information and the expert's role is diminished.
Despite corporate suspicions of Web 2.0, many business leaders continue to contemplate its potential future role in their business.
There have already been 10,000 registrations for this week's four day Web 2.0 Expo in San Francisco.
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