Domain name registrar Network Solutions has joined forces with search engine Google so that web users can be informed about the benefits of pay-per-click (PPC) for businesses.The webinar, or online seminar, is entitled Discover a New Audience with Pay-Per-Click and will be moderated by Lara Mehanna from the online marketing team at Network Solutions and Lauren Frandsen of Google AdWords on July 26th.
The importance of PPC will be stressed so that managers of firms will become aware how the advertising solution can form part of a successful online marketing campaign.
Jeff Zimmerman, vice-president of product marketing and management with Network Solutions, said: "In conjunction with Google, we intend to use this webinar to showcase what [PPC] advertising is and how small to medium-sized businesses can use a pay-per-click company to help drive traffic to their website."
Those attending the webinar will also become familiar with the key differences between organic search marketing and PPC, and will discover how best to target specific users.
"[PPC] advertising is really a great way for companies to get out in the forefront of the market, utilising a tool that their customers are already using the internet," explained Mr Zimmerman.
Users wishing to take part in the webinar must first register on Network Solutions' website before embarking upon a demonstration of how PPC can be incorporated into an overall marketing strategy.
