07 May 2002

Where Did All The Money Go?

When deciding to launch a website a company is confronted by a number of financial uncertainties, not least the cost of designing, advertising and maintaining the site. But the biggest question most companies want answered is: How to measure the return on investment (ROI)? According to a recent survey by the Meta Group, many companies do not measure ROI at all, and among those who do, a quarter do not know the results. The survey highlights interesting statistics on the subject, including those who rely on guesswork, unplanned IT budgets, companies who fail to keep proper track of their investment, and poor customer relationship management.

Article: The Bottom Line on ROI
http://www.pcmag.com / article / 0,2997,s=1504&a=25862,00.asp

Do You Rely On Guesswork? http://www.pcmag.com / article / 0,2997,s=1504&a=25720,00.asp

Remiss on ROI http://www.pcmag.com / article / 0,2997,s=1504&a=25720&app=3&ap=4,00.asp

Customer Relationship Management (CRM) http://www.pcmag.com / article / 0,2997,apn=4&s=1504&a=25720&app=2&ap=3,00.asp