Hundreds of web developers and technicians headed into London this weekend to participate in a free-form event organised by the BBC and Yahoo!. The "hack day" aimed to give visitors information on the best ways to utilise the two media groups' programmes and the opportunity to "get more out of the data feeds and interfaces the two organisations make available".
Although this weekend's big event was held in north London exhibition centre Alexandra Palace, it was part of a series of open days held globally by Yahoo!.
Developers were invited to offer up and swap new ideas about how to use BBC and Yahoo! programmes in ways that those who work for the companies may not have thought of.
Matt Cashmore, development producer for the BBC, told the news broadcaster: "The developers get a fantastic depth of information about how they can open up our content and resources."
Last year, the floor was opened to the public for the first time and teams at the Hack Day set about finding original and innovative ways to utilise Yahoo! technology.
The group that won created a handbag with a camera phone and pedometer which sent photographs to picture sharing site Flickr after every 100 steps.
This year, prizes were given out to the best hack of the weekend but organisers insisted that the event was not about who had the best coding skills.
"It's doing it for the love of doing it," Mr Cashmore said.
