Search engine provider Yahoo! has sped up its plans to construct an office in the Philippines, Inquirer.net reports.In an interview with the news provider, a Yahoo! executive revealed that the company's initiative to establish a base in the country - which was first disclosed earlier this year - has been accelerated.
Jojo Anonuevo, general manager of the Philippine operations of Yahoo!, stated: "We're laser-focused here in south-east Asia. What we're doing here will add value."
He went on to say: "The digital marketing industry is poised for growth in the Philippines. If we spend more effort, we can accelerate our traffic."
According to figures cited by Mr Anonuevo, the Philippines has in the region of 22 million internet users, with growth rates recorded at around 30 per cent a year.
The executive added that Yahoo!, which is headquartered in the US, is working on improving the experiences of its Filipino users.
He stated that this process involves deploying caching technology to improve the network traffic coming from local users.
Yahoo! is said to be looking for personnel to fill sales, marketing and technical positions for its office in the Philippines.
Meanwhile, another search engine provider recently making the news over plans to expand its services in Asia was AOL.
