25 February 2010 | Author: D. Warburton Search Copywriter
Yahoo! has partnered with Twitter to integrate the popular microblogging service across the board into various aspects of its product range.
This partnership takes a different direction to Google's deal with Twitter and Microsoft's incorporation of BingTweets, which saw both companies including real-time tweets in their search results last year.
As well as incorporating a real-time Twitter feed into Yahoo! search results, the company's deal takes things a great deal further, with the Telegraph observing that "Yahoo! has effectively made itself a Twitter client, as Yahoo! users will be able to tweet from multiple locations across Yahoo!'s products."
The search integration went live yesterday, but it has not yet been made clear how Yahoo! will proceed to incorporate tweets into its diverse portfolio of services - including Yahoo! Mail, its homepage and its content verticals such as Yahoo! Finance - but it is believed this may be achieved through widgets. These additional integrations are expected to launch later this year.
Yahoo!'s senior vice president of the company's consumer products group, Bryan Lamkin, said: "We're turning the key to the online social universe - you will find the most personally relevant experiences through Yahoo!
"We're also simplifying people's lives by bringing their social worlds - and the world - together for easy access."
Twitter was also enthusiastic about the partnership, with co-founder Biz Stone explaining: "The information in one single tweet can travel light-years farther with this Yahoo! integration. Tweets in more places brings relevance where and when you need it most."
Yahoo! has previously experimented with real-time social search through its partnership with OneRiot, and it is unclear as of yet how this new deal will affect that existing arrangement.
With the recent news that the landmark search deal between Yahoo! and Microsoft has been approved by regulators, not to mention the company's fourth quarter profits exceeding expectations, 2010 is looking particularly bright for the formerly struggling search engine.
Yahoo! deal with Twitter offers more than social search
Yahoo! has partnered with Twitter to integrate the popular microblogging service across the board into various aspects of its product range.This partnership takes a different direction to Google's deal with Twitter and Microsoft's incorporation of BingTweets, which saw both companies including real-time tweets in their search results last year.
As well as incorporating a real-time Twitter feed into Yahoo! search results, the company's deal takes things a great deal further, with the Telegraph observing that "Yahoo! has effectively made itself a Twitter client, as Yahoo! users will be able to tweet from multiple locations across Yahoo!'s products."
The search integration went live yesterday, but it has not yet been made clear how Yahoo! will proceed to incorporate tweets into its diverse portfolio of services - including Yahoo! Mail, its homepage and its content verticals such as Yahoo! Finance - but it is believed this may be achieved through widgets. These additional integrations are expected to launch later this year.
Yahoo!'s senior vice president of the company's consumer products group, Bryan Lamkin, said: "We're turning the key to the online social universe - you will find the most personally relevant experiences through Yahoo!
"We're also simplifying people's lives by bringing their social worlds - and the world - together for easy access."
Twitter was also enthusiastic about the partnership, with co-founder Biz Stone explaining: "The information in one single tweet can travel light-years farther with this Yahoo! integration. Tweets in more places brings relevance where and when you need it most."
Yahoo! has previously experimented with real-time social search through its partnership with OneRiot, and it is unclear as of yet how this new deal will affect that existing arrangement.
With the recent news that the landmark search deal between Yahoo! and Microsoft has been approved by regulators, not to mention the company's fourth quarter profits exceeding expectations, 2010 is looking particularly bright for the formerly struggling search engine.
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