19 November 2009 | Author: D. Warburton Search Copywriter

Yahoo! Go stops as Google phone gets green light

Yahoo! Go stops as Google phone gets green light Yahoo! is withdrawing its mobile phone service in January, in order to focus its efforts on improving its mobile web offerings.

The Business Insider reports that Yahoo! is discontinuing its service from 12 January 2010. The decision has been attributed to CEO Carol Bartz refocusing Yahoo!'s efforts on its portal business, and follows this week's news that Yahoo! is losing its search engine market share.

An email was sent to Yahoo! customers explaining: "Yahoo! Go will be discontinued on January 12, 2010, at 12:00 a.m. PST, so that we may focus on simplifying and enhancing your future mobile Web experiences. After this date, you will no longer be able to use Yahoo! Go 2.0 or 3.0 from your mobile phone.

"We encourage you to visit the new mobile homepage from your mobile browser to access an even richer, more personalized Yahoo! experience."

Yahoo! Go was designed to be supported by early smartphone models such as the Motorola Razr, which are fast becoming irrelevant with the new generation of iPhones and phones supporting Google Android.

The success of Google's mobile operating system is now seeing the company plan the manufacture of its own branded phone to support Android, with a release rumoured for early next year. Michael Arrington of TechCrunch writes:

"We have some fairly good information that suggests Google is working with a Korean phone manufacturer on the Google phone - LG or Samsung. Samsung has multiple parts in the iPhone and could be pressured by Apple not to work with Google, which says LG is the more likely partner for Google.

"We've also heard from a good source that Google is planning a big advertising push around the device early next year - like January."
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