07 June 2010 | Author: D. Warburton Search Copywriter
Yahoo! is set to launch new features integrating Yahoo.com and Yahoo! Mail further with Facebook , encouraging users to post actions taken on Yahoo! sites and associated services - such as Flickr - onto their Facebook wall.
The Wall Street Journal reports that Yahoo! will also upgrade its Yahoo! Profiles service to include tabs for various social networks. Under the new name Yahoo! Pulse, users will be able to switch between these networks and access updates from their Yahoo! or Facebook profiles.
These features are strengthening the extended partnership between Yahoo! and Facebook, launched last December, as Yahoo! accelerates its goal of becoming a more social site to hold the attention of its visitors.
Although Yahoo! sites currently receive hundreds of millions of visitors each month, many of these do not hang around after viewing news stories or checking their email - instead heading over to sites such as Facebook to spend more time networking with friends.
In a statement, Yahoo! explained that its partnership with Facebook was an effort "to give people one simple, trusted place to share information and connect. We think this offers great benefit to people across the Web, and it's key to helping Yahoo! extend our reach and increase engagement."
Yahoo! is not the only side benefiting from the deal, however, as these new features are also helping Facebook in its campaign to encourage more sites to link to its services, achieving founder Mark Zuckerberg's vision of a social web, extending user profiles across more major hubs and sites.
Director of the Facebook Developer Network, Ethan Beard, said: "By integrating with Facebook on a global scale, Yahoo! is building upon an already valuable brand to give people easy ways to share the content they enjoy on Yahoo! with their friends on Facebook."
Yahoo! launches further integration with Facebook
Yahoo! is set to launch new features integrating Yahoo.com and Yahoo! Mail further with Facebook , encouraging users to post actions taken on Yahoo! sites and associated services - such as Flickr - onto their Facebook wall.The Wall Street Journal reports that Yahoo! will also upgrade its Yahoo! Profiles service to include tabs for various social networks. Under the new name Yahoo! Pulse, users will be able to switch between these networks and access updates from their Yahoo! or Facebook profiles.
These features are strengthening the extended partnership between Yahoo! and Facebook, launched last December, as Yahoo! accelerates its goal of becoming a more social site to hold the attention of its visitors.
Although Yahoo! sites currently receive hundreds of millions of visitors each month, many of these do not hang around after viewing news stories or checking their email - instead heading over to sites such as Facebook to spend more time networking with friends.
In a statement, Yahoo! explained that its partnership with Facebook was an effort "to give people one simple, trusted place to share information and connect. We think this offers great benefit to people across the Web, and it's key to helping Yahoo! extend our reach and increase engagement."
Yahoo! is not the only side benefiting from the deal, however, as these new features are also helping Facebook in its campaign to encourage more sites to link to its services, achieving founder Mark Zuckerberg's vision of a social web, extending user profiles across more major hubs and sites.
Director of the Facebook Developer Network, Ethan Beard, said: "By integrating with Facebook on a global scale, Yahoo! is building upon an already valuable brand to give people easy ways to share the content they enjoy on Yahoo! with their friends on Facebook."
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