by Search Copywriter
D. Warburton
D. Warburton
A new study conducted by Yahoo! in collaboration with Interpret LLC, Havas Digital, Warner Bros. Media Research and PHD has revealed the latest trends in online video consumption.The study shows that internet users are now watching online video at various times throughout the day - except dinner time. This highlights a significant shift in viewing behaviour, and erodes the traditional concept of television's late night prime time audience, with 68 per cent of respondents watching online videos during working hours.
Statistics recorded online viewing spikes for men and women, including students and full time employees, between the hours of 12.00 midday and 3.00 pm and between 9.00 pm and 1.00 am. The only significant slump in online viewing figures during the day was between 6.00 pm and 9.00 pm, the dinner hours.
Although other studies have found that many people do not see the benefit of watching television online, online video viewing and sharing is becoming an increasingly popular pastime, with 34 per cent of respondents sharing online videos with friends and family members, and one fifth of online videos being viewed as a result of recommendation through social media.
The prolific sharing of online videos was a subject of Tuesday's Ad:Tech conference held in Chicago, where web marketers were advised to observe the cascading effect of video content through social media to effectively market online ads. Over 2.5 billion videos streamed each month come as a direct result of recommendations shared via email, instant messaging services or social networking sites.
